ADIDAS

Date

June 3, 2026

Prod. Company

By Inextremis Film

Project Scene

THE SITUATION

In Hyundai's new commercial starring John Krasinski, live action takes center stage. At In Extremis Film Services, we contributed our technical expertise in coordinating stunt performers and managing action teams on set.

On this shoot, the challenge lay in the precision of the movements. Although we are leaders in physical effects such as fire and pneumatics, in this production our mission was to ensure that every maneuver by the stunt performers was fluid, safe, and visually stunning.

TECHNICAL AND VISCERAL COORDINATION

As pioneers with over 15 years in the sector, we apply a technical and rigorous approach to every department we manage:

Stunt Management: Comprehensive coordination of specialists for complex action sequences.
Safety on Set: Constant supervision to ensure maximum realism of the scene without risks to the crew.
Audiovisual Versatility: Ability to adapt to the needs of each production, from effects engineering to action logistics.

SOLUTIONS FOR FILM, THEATRE AND EVENTS

Our track record speaks for itself as experts in creating the impossible. Beyond on-set action, our Art Department continues to innovate in the creation of fictional props (sugar glass, dummies, rubber weapons) designed to offer maximum realism in film, theater, and events.

In In Extremis, the ingenuity behind the camera is what makes the difference.

Effects for ADIDAS

Some projects excite you from the very first minute the script comes in, and collaborating on the latest ad for Adidas has been one of them. We were thrilled to be part of this campaign, where we were responsible for providing technical support and designing special effects applied directly to the athletes' clothing and the movement of the ball.

The final result is already out, and we can say it without hesitation: it's, by far, one of the best commercials we've seen recently. Its rhythm, aesthetic, and visual power keep you glued to the screen.

When a world-class brand like Adidas plans a film set of this magnitude, the demands are extremely high. They weren't looking for elements to be added digitally in post-production; they wanted the magic to happen right there, on set, providing that texture and dynamism that only practical special effects can provide.